5 Reasons Why Fresh Japanese Fruits Are Great For Gifting For All Occasions!

Written By Guest User

Give the gift of premium Japanese fruits specially brought to you by Japan Fruits and Vegetables Export Promotion Council (J-FEC) and Japan Food Product Overseas Promotion Center (JFOODO). It is the perfect gift for your loved ones for any special occasion- from birthdays to anniversaries to graduations, not just for your daily consumption!

Did you know? Many years back in Japan, fruits were considered a luxury item and only consumed on special occasions. As such, they are used as a gift. Today, fruits in Japan are often the go-to souvenirs for loved ones or chosen as a gift to express one's gratitude.

Source: JFOODO

During the recent event hosted by (J-FEC) and (JFOODO) to promote the unmatched quality and taste of Japanese fruits, they invited a special guest speaker, Michelle Chong- a popular actress, director, and producer to share her love for Japanese fruits and her experience of gifting and receiving them. She has also shared the four characteristics of six Japanese fruits (citrus, peach, apple, grape, persimmons, and strawberry) showcased at the event. The event started with a virtual opening address by Mr. Yoshihisa Hishinuma, Chairman of J-FEC and the organizer of this event.

“The reason why the taste, quality, safety and security of Japanese fruits are highly appreciated around the world is because of the artisanship of the producers who care them, and they are ideal as gifts and souvenirs for your loved ones. It is first time to organize such event in Singapore. I hope that everyone who attends this event will enjoy the wonderful taste of Japanese fruits and share the stories with their consumers!”

Mr. Yoshihisa Hishinuma, Chairman of J-FEC

Source: JFOODO

“I think that anyone who receives such wonderful fruits as a gift will be very happy, and the gift will show that the giver cares about the recipient very much. I have had the experience of giving Japanese fruits to many loved ones, and they have been delighted receiving them. I highly recommend everyone to give Japanese fruits as a gift for both casual and special occasions.”

— Ms. Michelle Chong

Reasons why Japanese fruits are great for gifting

1) Beautiful Appearance

Japanese fruits are beautiful- with perfect shine, colour, and gloss! The secret to producing such beautiful fruits is to treat each fruit as a work of art. It is the famed “artisanship” of the Japanese producers where fruit culture has turned into an art form. Producers also pay exceptional care to the colour and shape of each individual fruit. For example, farmers use unique cultivation techniques like pruning, bagging, leaf plucking, and bagging each fruit individually to protect it from the strong wind and intense sunlight to achieve the perfect colour and shine.

Source: JFOODO

2) Wonderful Taste

Japanese fruits have the perfect amount of sweetness and juiciness! It is also known for its low acidity and high sugar content. The secret behind the sugar concentration is achieved through a technique, Moisture stress, where farmers covered the ground with rainfall-blocking sheets under the tree to retain the ground moisture, which results in giving the fruit its juicy sweetness.

3) Abundance of Japanese Fruits Selection

There is a wide array of Japanese fruits for you to choose from for your gift! We learnt that there are currently around a whopping number of 2000 types of Japanese apples and 7 kinds of Japanese grapes!

4) Unique Varieties of Fruits

Gift unique fruits like the well-loved white strawberries, introduced in 2006 by Miyoshi Agritech Co, which has been developing new varieties of strawberries for 20 years. You will be surprised to find other colours of strawberries from Japan!

Fun Fact: Do you know? More than half of the world’s strawberry varieties originated from Japan.

5) Easy to eat

Last but not least, not only Japanese fruits are delicious and juicy, they are also easy to eat! For example, you can enjoy the intense sweetness and the crunchy texture of Shine Muscat without seed!

Source: JFOODO

How to identify Japanese fruits

If you do not know how to identify Japanese fruits, well, fret not! The Ministry of Agriculture, Forestry, and Fisheries in Japan has issued a "Japan-grown Fruit label", a unified brandmark, which enables you to identify and pick high-quality and tasty items like fruits from Japan.

Source: JFOODO

Where to enjoy these Japanese Fruits

This event will serve as the starting point for a sales promotion in local retail stores where Japanese fruits are sold. If you are wondering where you can get these delicious premium Japanese fruits for a gift or for yourself to try, keep your eyes peeled on retailers like Don Don Donki and distributors like Ban Choon Marketing! You can also follow Japanese Fruits SG’s Instagram & Facebook or visit their website for more information!

Don't forget to include these beautiful Japanese fruits as part of your gifting!

Interested to know about our experience with Japanese premium fruits? You can check out here and here!

Japanese Fruits Singapore

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*This article is brought to you in partnership with JFOODO.

Guest User
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